Building International Brands in Bulgaria
Import · Distribution · Market Development · E-commerce
01
ABOUT TRIPPING
Tripping is a Bulgarian company specializing in the development of international consumer brands through import, distribution, market development and e-commerce.
Established in 2002, we combine more than two decades of local market experience with the capabilities required to introduce, operate and grow international brands in Bulgaria.
02
WHAT WE DO
We manage the key stages required to develop international brands in the Bulgarian market — from regulatory and import operations to distribution, market development and direct-to-consumer e-commerce.
Our model combines established B2B distribution with digital marketing and our own e-commerce infrastructure, allowing us to build brands across both traditional and online channels.
OUR CAPABILITIES
Regulatory & Import Operations · B2B Distribution · Market Development · Digital Marketing · Direct-to-Consumer E-commerce · International Online Sales
OUR BRANDS
CURRENT BRAND PORTFOLIO
Today, Tripping is focused on the premium hair health and hair care category, developing established international brands through an integrated distribution and e-commerce model.
A clinically researched hair growth supplement brand with more than 30 years of international presence. Tripping has been developing Viviscal in the Bulgarian market since 2020.
A global hair building fiber brand providing an immediate cosmetic solution for the appearance of fuller, thicker-looking hair. Tripping has been developing Toppik in the Bulgarian market since 2025.
AT A GLANCE
TRIPPING IN NUMBERS
More than two decades of experience in introducing and developing international brands in the Bulgarian market.
Years of Experience
Products Introduced to Market
Established
International Brand Partnerships
EXPERIENCE
Over more than two decades, Tripping has worked with international companies across several consumer categories, building practical experience in introducing and developing brands in Bulgaria.
OUR EXPERIENCE
SELECTED BRAND EXPERIENCE
More than two decades of working with international companies and brands across multiple consumer categories.
Over more than two decades, Tripping has worked with international brands and companies including Caffè Vergnano, Jarrow Formulas, Sambazon and Church & Dwight, building experience across import, distribution, regulatory operations and market development.
OUR JOURNEY
MORE THAN TWO DECADES OF EXPERIENCE
From import and distribution to market development and e-commerce, Tripping has evolved alongside the Bulgarian consumer market since 2002.
2002
TRIPPING ESTABLISHED
Founded in Bulgaria with a focus on developing international products and brands in the local market.
2011
PRODUCT DEVELOPMENT
Development of the Amazon PowerMax supplement line together with U.S. partners.
2015
JARROW FORMULAS
Partnership with Jarrow Formulas, followed by the introduction of more than 400 products to the Bulgarian market.
2020
VIVISCAL
Partnership with Church & Dwight for the development of Viviscal in the Bulgarian market.
2025
TOPPIK
Toppik joins Tripping’s portfolio, expanding our focus in the premium hair care category.
TODAY
THE NEXT CHAPTER
Building on more than two decades of experience through focused brand development, distribution and international e-commerce.
OUR CAPABILITIES
FROM MARKET ENTRY TO
E-COMMERCE
Tripping combines local market expertise with the operational capabilities required to develop and manage international brands in Bulgaria and beyond.
IMPORT & COMPLIANCE
Regulatory requirements, import operations and practical market-entry support.
DISTRIBUTION
B2B distribution across established retail, pharmacy and specialist channels.
MARKET DEVELOPMENT
Local brand development combining commercial execution with digital marketing.
E-COMMERCE
Direct-to-consumer operations in Bulgaria and international online sales across European markets.
OUR ONLINE CHANNELS
DIRECT TO CONSUMER
E-COMMERCE
Dedicated online platforms serving customers in Bulgaria and international markets.
Viviscal · Bulgaria
viviscal.bg
Toppik · Bulgaria
toppik.bg.
International E-commerce
viviscal-store.com
Global Markets
Expanding our international reach
Contact Us
Leave a Message
TRIPPING LTD
Bulgaria · European Union
office@tripping-co.eu
+359 884 299 419
Interested in working with us?
We welcome enquiries from international brands, business partners and companies looking to develop opportunities in the Bulgarian market.